If your business has been sleeping on Pinterest, it’s time to wake up and reap the unique benefits this visual platform has to offer. What other platforms can tout that of their 320M+ monthly users, 89% use the platform for purchase inspiration*? Here are some of our top 5 tips to help get you started:
Maximize Your Pins by following Pinterest’s Creative Guidelines and Integrating Rich Pins when possible to give more context
Pin consistently for optimal reach rather than creating a board and filling it up at once. It’s recommended to pin 5-10 pins per day
Make it easy for Pinners to shop by deep-linking product pins to their product page on your website. As you become more advanced, take advantage of Pinterest’s Shop the Look Pins
Pin 30-45 days ahead for seasonal content, allowing consumers to find your brand during their planning phase
Create boards that mix up content!
Create a healthy balance of pinning your own brand content with repinned aspirational imagery (this helps align with Pinterest’s visual storyboarding aesthetic vs. coming off as salesy)
Create variety with standard image pins, video pins, and instructographics
Create a board dedicated to your company’s blogposts
Curious to learn more about Pinterest and how it can take your brand to the next level? Contact us at sayhi@sodapop-pr.com!
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