X
 
SINCE 2011,
SPPR HAS:
LAUNCHED OVER
30
PRODUCTS
PRODUCTED OVER
70
EVENTS & INFLUENCER
CAMPAIGNS
GARNERED OVER
FIVE
BILLION
EARNED IMPRESSIONS
FOR OUR CLIENTS
HIGHLIGHTS INCLUDE:
UNION WINE CO. / TILLAMOOK ICE CREAM / MILK JAR COOKIES / LUCINI ITALIA / TILLAMOOK SHREDS
Canbassador Goes Viral
When Union Wine Company shared plans to hire a "canbassador" to drive their wine tasting truck across the United States for pop-up events and music festivals serving the brand's famous Underwood wine in a can, we recognized all the ingredients for a viral moment. We immediately drafted a pitch with a shareable subject line, crafted a strategic list of writers and editors on the forefront of topical news and assembled assets to fulfill any image or interview requests.
  • 327 million media impressions in 48 hours
  • 1,200 job applications
  • 3,000% increase to the Union Wine Co. website, 73.4% of which were first time visitors
  • 600 new Instagram followers
  • Notable coverage including Good Morning America, Time, Cosmopolitan Magazine, Thrillist, Food & Wine, Brit + Co, Mashable, HelloGiggles, Travel + Leisure and more than 50 other digital and broadcast outlets
Tillamook Ice Cream
Tillamook launched a mobile Ice Cream Tour to educate consumers and create awareness for its new line of Super Premium flavors. To support the launch, SPPR secured influential partners in four states to host co-branded consumer sampling events. To amplify the excitement of free ice cream and partner promotions, SPPR also worked with notable influencer, Studio DIY, to create customized ice cream koozies for fans to enjoy their favorite treat from the comfort of home.
  • Over 197 million impressions
  • 2,000 consumers in Tillamook's target markets
  • Media and social media attention across the west coast, including Eater, The Seattle Times, CBS, ABC, FOX, NBC, Portland Tribune and more
Milk Jar Cookies
As a local favorite in Los Angeles and an emerging brand nationally, our goal was to position Milk Jar Cookies as the go-to destination for gifting and celebrations. We leveraged National Chocolate Chip Cookie Day to ensure Milk Jar was top of mind through traditional local press placements and social media shares from influencers.
  • 76 million impressions
  • 300 new Instagram followers
  • Celebratory Milk Jar Cookies content from local influencers Studio DIY (358k followers), Popeye the Foodie (260k followers) and Fork Meets Food (14k followers)
  • New customers for Milk Jar's Cookie of the Month subscription gifting service
Lunch Like An Italian
To introduce Lucini Italia to Los Angeles, a target market and influencer hub, we leveraged relationships with the Rolling Greens venue, mixologists from The Spirits in Motion and well-known chef La Femme Epicure, to produce 'Lunch Like an Italian', an Italian-inspired experience and extra virgin olive oil tasting for notable Los Angeles influencers.
  • Over 1.5 million impressions
  • 150 Instagram stories from 17 influencers
  • 250 new Instagram followers in 24 hours
  • Rue Magazine feature
  • An opportunity for the brand to align with key tastemakers as well as establish long-term brand and partner relationships, which they continue to leverage
Tillamook Shreds
To increase awareness for new Tillamook Farmstyle Cut Shreds and tap into a conversation on social media around National Grilled Cheese Day, an important food holiday for the brand, SPPR worked with 15 influencers in target markets to "wake up to better shreds" with unique breakfast grilled cheese recipes. Influencers shared their recipes on Instagram and Instagram Stories highlighting the new product in unique, drool-worthy recipes
  • Over 1 million impressions
  • 36,000 Instagram story views, 75 stories from 15 influencers
  • Over 50,000 likes and 600 comments
  • Content for Tillamook social channels in celebration of National Grilled Cheese Day
SINCE 2011, SPPR HAS:
LAUNCHED OVER
30
PRODUCTS
PRODUCTED OVER
70
EVENTS & INFLUENCER CAMPAIGNS
GARNERED OVER
FIVE
BILLION
EARNED IMPRESSIONS FOR OUR CLIENTS
HIGHLIGHTS INCLUDE:
UNION WINE CO.
TILLAMOOK ICE CREAM
MILK JAR COOKIES
LUCINI ITALIA
TILLAMOOK SHREDS
Canbassador Goes Viral
When Union Wine Company shared plans to hire a "canbassador" to drive their wine tasting truck across the United States for pop-up events and music festivals serving the brand's famous Underwood wine in a can, we recognized all the ingredients for a viral moment. We immediately drafted a pitch with a shareable subject line, crafted a strategic list of writers and editors on the forefront of topical news and assembled assets to fulfill any image or interview requests.
RESULTS
  • 327 million media impressions in 48 hours
  • 1,200 job applications
  • 3,000% increase to the Union Wine Co. website, 73.4% of which were first time visitors
  • 600 new Instagram followers
  • Notable coverage including Good Morning America, Time, Cosmopolitan Magazine, Thrillist, Food & Wine, Brit + Co, Mashable, HelloGiggles, Travel + Leisure and more than 50 other digital and broadcast outlets
Tillamook Ice Cream
Tillamook launched a mobile Ice Cream Tour to educate consumers and create awareness for its new line of Super Premium flavors. To support the launch, SPPR secured influential partners in four states to host co-branded consumer sampling events. To amplify the excitement of free ice cream and partner promotions, SPPR also worked with notable influencer, Studio DIY, to create customized ice cream koozies for fans to enjoy their favorite treat from the comfort of home.
RESULTS
  • Over 197 million impressions
  • 2,000 consumers in Tillamook's target markets
  • Media and social media attention across the west coast, including Eater, The Seattle Times, CBS, ABC, FOX, NBC, Portland Tribune and more
Milk Jar Cookies
As a local favorite in Los Angeles and an emerging brand nationally, our goal was to position Milk Jar Cookies as the go-to destination for gifting and celebrations. We leveraged National Chocolate Chip Cookie Day to ensure Milk Jar was top of mind through traditional local press placements and social media shares from influencers.
RESULTS
  • 76 million impressions
  • 300 new Instagram followers
  • Celebratory Milk Jar Cookies content from local influencers Studio DIY (358k followers), Popeye the Foodie (260k followers) and Fork Meets Food (14k followers)
  • New customers for Milk Jar's Cookie of the Month subscription gifting service
Lunch Like An Italian
To introduce Lucini Italia to Los Angeles, a target market and influencer hub, we leveraged relationships with the Rolling Greens venue, mixologists from The Spirits in Motion and well-known chef La Femme Epicure, to produce 'Lunch Like an Italian', an Italian-inspired experience and extra virgin olive oil tasting for notable Los Angeles influencers.
RESULTS
  • Over 1.5 million impressions
  • 150 Instagram stories from 17 influencers
  • 250 new Instagram followers in 24 hours
  • Rue Magazine feature
  • An opportunity for the brand to align with key tastemakers as well as establish long-term brand and partner relationships, which they continue to leverage
Tillamook Shreds
To increase awareness for new Tillamook Farmstyle Cut Shreds and tap into a conversation on social media around National Grilled Cheese Day, an important food holiday for the brand, SPPR worked with 15 influencers in target markets to "wake up to better shreds" with unique breakfast grilled cheese recipes. Influencers shared their recipes on Instagram and Instagram Stories highlighting the new product in unique, drool-worthy recipes.
RESULTS
  • Over 1 million impressions
  • 36,000 Instagram story views, 75 stories from 15 influencers
  • Over 50,000 likes and 600 comments
  • Content for Tillamook social channels in celebration of National Grilled Cheese Day
SODA POP PUBLIC RELATIONS, LLC, ALL RIGHTS RESERVED
323.845.9333 / sayhi@sodapop-pr.com
 
SODA POP PUBLIC RELATIONS, LLC, ALL RIGHTS RESERVED
323.845.9333 / sayhi@sodapop-pr.com